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"CBC - Consumers, Businesses and Corporations. CBC can handle sales and marketing towards any customer"
What We Do
Our sales and customer service are designed to help you with customer acquisition and customer retention, via inbound and outbound sales (B2B and B2C) and retention programs.
An integral part is the delivery of superior customer service, account management and support services. We have an excellent track record of acquiring and onboarding new customers, making sure their lifetime value is maximised.
As most of the business process outsourcing companies out there, we are not a lead generation or commission-based partner.
We understand that the client acquisition and retention depend on many factors such as your product, your competitive advantage, your marketing efforts. Among those you also need to find the right profile for the job and having an efficient and productive structure because in sales it is a game of numbers.
This is where we can step in and help you optimize the process and your operational costs for sales.
Complete result Every Step of the way
CONSUMERS - B2C
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.
BUSINESSES - B2B
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer
CORPORATIONS
The reality for companies selling to large corporations that “no decision” is their biggest competitor. Companies with more than 1,000 employees have at average 34 persons involved in the buying process. This is where our Account Based Marketing (ABM) becomes useful. ABM is defined as
“a strategic approach that coordinates personalised marketing and sales efforts to open doors and deepen engagement at specific accounts”.
Sales to government institutions, also known as B2G (business-to-government). It simply means that a business is selling its products or services to the government
Anytime a business sells a service or product to a government agency, that's B2G—whether it's a multi-billion dollar defense contractor like SAAB selling airplanes, Microsoft selling IT solutions to administrations, or a tiny company you've never heard of selling office supplies to a government institution.